tourism research and insights
Research-based decision making is the key to our success.
Hear from our team of passionate and experienced tourism marketing experts on all things and tourism marketing. From up-to-date global research to tactical strategies and tools you can use within your organisation.
Kristin Dunne: Director of Destination Strategy
Tourism in New Zealand and around the world is undergoing a major reset due to COVID-19 and is committed to “building back better.” Today Miles Partnership in New Zealand announces a strategic hire to help support this historic paradigm shift. As of Wednesday (28...
Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 2)
Part 2 of a two-part blog series. Read Part 1 here. New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to ‘build back better’. 5. Tourism Funding: the right...
Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 1)
As in many parts of the world, New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to “build back better.” By early 2000, the New Zealand tourism industry...
Funding the Future of Tourism in New Zealand
Implementing Global Best Practices in Tourism Taxation & Funding While customised for New Zealand, many of these ideas could be equally applied to other nations, states, provinces and cities around the world. Access "Funding for Tomorrow", a summary of 10...
Five Critical Digital Marketing Tasks for Tourism and Hospitality Businesses
2021 promises continued volatility for tourism and hospitality businesses around the world as rolling lockdowns and rapidly changing restrictions create both disruptions and opportunities. Here are five critical and completely free digital marketing tasks that your...
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