Global All-Stars 2021

KEYNOTE SESSION

Now in its tenth year at Destinations International’s Annual Convention, Global All-Stars continues to serve as a platform for showcasing insights, ideas and inspiration from around the world. Facilitated by Miles Partnership, this year’s session featured five leading destinations from around the world, sharing ideas, insights and innovations for a post-COVID world. Visit Singapore led the world in their health and safety response to COVID-19 and in mapping an exciting hybrid future for events and conferences. Visit Iceland has been a pioneer in the reopening of international tourism after COVID-19 and a long time innovator in both destination marketing and management. And the City of Gothenburg, Sweden, ranked as the world’s most sustainable destination, has led the world in what ‘building back better’ means in practice. Leaders from the U.S. discussed how to turn local and global lessons into action, and how destinations must embrace and thrive in the face of disruption.

Check out this year’s recordings and additional resources are below.

NAVIGATING OUT OF A WORLD PANDEMIC

Sigríður Dögg Guðmundsdóttir | Head of Visit Iceland

Resources from Iceland:

COVID-19 Visitor Information

Sweatpants & Boots Campaign

Icelandic Volcano Eruption

Responsible Tourism – Visitor Information
Icelandic Tourism Site Protection Fund

Visit Iceland and the Icelandic Tourism Board

LESSONS FROM THE WORLD’S MOST SUSTAINABLE DESTINATION

Katarina Thorstensson | Head of Sustainability, Göteborg & Co.

Resources on Sustainability:

Gothenburg #1 in “Global Destination Sustainability Index”

Gothenburg’s 101 Sustainable Ideas

Gothenburg City Sustainability Report

Gothenburg Sustainable Meetings

Goteborg & Co Corporate website

INNOVATIONS FROM ASIA’S GREEN CITY

Chang Chee Pey | Assistant Chief Executive, International Group, Singapore Tourism Board

Resources on Recovery, Hybrid Meetings & Sustainability

Singapore ReDiscovers Domestic Campaign

Singapore Event Industry Resilience Roadmap Strategy

Singapore Green Plan 2030 – Sustainable Development Plan

Singapore Tourism Analytics Network (STAN)

Singapore Tourism Board Consumer website

Rolando Aedo Chief Operating Officer | Greater Miami Convention & Visitors Bureau

Jay Burress | President & CEO, Visit Anaheim

Resources from Miami

Miami Shines Visitor Campaign

Miami Convention & Meetings Information

Miami Environmental & Sustainability information

Resilient Cities Network

Greater Miami Convention & Visitor Bureau

Resources from Anaheim

AnaheI’MFIRST Residents website

Anaheim Green Meetings information

Visit Anaheim Website

Additional Resources from Miles

COVID-19 Research & Education Portal – Clarity in a Time of Change

Tool Kit for Sustainable Tourism strategies – Best Practices & Tesources

Tourism Taxation & Funding Research & Resources – Funding for Tomorrow and Funding Futures

COVID-19 US Traveler Sentiment Surveys – Longwoods International & Miles Biweekly Research

Miles Partnership Corporate Site

Global All-Stars Breakout Session: Authentic Storytelling – How to Create and Distribute Compelling Series and Films

True storytelling, Hollywood style. Learn from the groundbreakers in tourism who are bringing true entertainment-first TV and film projects onto streaming platforms like Roku, Amazon Prime Video and Plex to inspire travel. In this session, hear about the metrics that matter to measure success, how to assign ROI and value to branded entertainment, how to work with streaming partners and how to cooperatively fund projects with partners and consumer brands.

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