tourism research and insights
Research-based decision making is the key to our success.
Hear from our team of passionate and experienced tourism marketing experts on all things and tourism marketing. From up-to-date global research to tactical strategies and tools you can use within your organisation.
The Clock is Ticking on Universal Analytics
And there are two critical issues every organisation needs to deal with Most of you already know that Google is “retiring” the Universal Analytics (UA) platform as of July 1, 2023. Google’s been slowly pushing for organisations to switch to the “new” analytics...
It’s Time for DMOcracy
Global research study on engaging with your community. Successful, sustainable tourism needs a welcoming and supportive local community. One of the priorities to emerge from the last few years is the importance of the partnership between Destination Marketing and...
Find Your Voice
Two things tourism businesses can do to take advantage of Voice Search. It’s likely that many business owners and operators have heard of voice search by now, in fact I’m sure you’ve even used it yourself at least once or twice in the last few months. By far the most...
TikTok for Travel Brands – How To Get Started
TikTok has surpassed all social media as the number one most downloaded app. Hashtags like TikTok has taken the world by storm since its launch in 2016, boosted by Covid lockdowns and its fun-loving spirit. There are more than 29.B views under the #TikTokTravel and a...
Can we break the bias?
As we celebrate International Women's Day, we reflect on this year's theme: #BreakTheBias. Whether premeditated or unintentional, bias makes it more complicated for women to move ahead. We’ve connected with some of the top women in tourism to learn more about their...
Abby Parkin Joins Miles Partnership
Miles Partnership is delighted to announce the appointment of Abby Parkin to the role of Account Manager/Strategist in the New Zealand office. This is another exciting development following the recent engagement of Kristin Dunne as Director of Destination Strategy. As...
Kristin Dunne: Director of Destination Strategy
Tourism in New Zealand and around the world is undergoing a major reset due to COVID-19 and is committed to “building back better.” Today Miles Partnership in New Zealand announces a strategic hire to help support this historic paradigm shift. As of Wednesday (28...
Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 2)
Part 2 of a two-part blog series. Read Part 1 here. New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to ‘build back better’. 5. Tourism Funding: the right...
Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 1)
As in many parts of the world, New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to “build back better.” By early 2000, the New Zealand tourism industry...
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