Time for DMOcracy
Miles Partnership is developing with global partners a range of best practice destination management services & solutions.
THE PROJECT
Time for DMOcracy is the largest ever international study to define and share global best practices on how destination marketing and management organisations (DMOs) and regional tourism organisations (RTOs) engage successfully with local residents and tourism businesses.
Time for DMOcracy will include dozens of leading cities and destinations from around the world, with the North American and Oceania studies run by Miles Partnership in association with our
global partners: Group NAO, Global Destination Sustainability Movement, TCI Research and the Travel Foundation.
The Oceania Edition of this global study will run in parallel with the European and North American Edition with 20+ cities and destinations already committed, including Los Angeles, New York, San Francisco, Anaheim, New Orleans, Vancouver, Toronto, Amsterdam, Athens, Barcelona, Copenhagen, Stockholm, Zurich, Mammoth Lakes in California, Breckenridge in Colorado and Park City IN Utah.
The Time for DMOcracy study deliverables include:
- Participant survey and interviews
- Global research summary
- Resident and industry sentiment research
- How to build meaningful relationships with Indigenous communities
- Media sentiment and best practices
- Community engagement tools and platforms
- In-depth case studies
- Learning labs
- Global DMO networking
- Reporting and event for participants
