Destination optimisation support program
The artist formerly known as the “Google DMO Support Program” has been expanded to include all the most popular online platforms that where potential visitors will be exposed to your destination.
Destination Optimisation Program
Influencing Consumer Perception on Travel’s Biggest Platforms
The Destination Optimisation Support Program (previously known as the Google DMO Program) is designed to help both your organisation and local businesses understand, optimise and measure their exposure within the most popular digital products used by travellers and locals today.
Miles Partnership’s Destination Optimisation services grew of our leadership in helping implement Google’s DMO Partnership Program. Since 2017 Miles has helped more than 250 destinations across the world implement Google’s free set of tools and solutions for reviewing and enhancing how their destination and businesses appear across Google’s products including Google Maps, Google Search and Google My Business. We have since grown the program to include other major platforms including Apple Maps, TripAdvisor and Facebook, to enhance reporting and analytics and to incorporate solutions covering both Destination Marketing and Management.
Destination Optimisation is customised to each destination with services able to include:
- Auditing Services: assessing opportunities, benchmarking your destination, developing an action plan
- Education and Training: workshops, webinars and training resources customised to the needs of your staff and business partners
- Content Services: including Google Street View capture of out of date or missing content across your destination
- Reporting and Analytics: tools for business partners, reporting of results and impact with business partners and a DMO Dashboard to assess results
Destinations that have participated in the support program
Local businesses & points of interest audited & analysed
Businesses have attended in person & online workshops
Case Studies
Google DMO Partnership Programme
Lake Wanaka Tourism
Boosting Lake Wanaka’s visibility on Google & empowering local businesses to increase their digital skills & online presence.
Google DMO Partnership Programme
Bermuda Tourism Authority
Capturing over 500km of Google Street View on the island of Bermuda
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Other Resources & Services
Google DMO Partnership Programme
New Mexico Tourism
Attitional education and resources availalble to local businesses in New Mexico as part of the Google DMO Support Programme.
Other Destination Optimisation Services
Capability Building & Education
Upskilling and empowering local business operators to increase their visibility across popular online platforms including Google, Apple and Trip Advisor.
Get in touch
Contact us via the form below for additional information or a demo of how the programme can be adapted to your needs.