Destination Management

Destination Management Services & Solutions

From auditing and reporting to training/education and destination management programmes.

Tourism across the South Pacific and around the world is undergoing a major reset due to COVID-19 and is committed to ‘“building back better’.

Miles Partnership is investing heavily with partners to offer a range of services to support this historic paradigm shift in the industry. Underpinning these services, Miles has helped lead or facilitate a huge range of global education, research and reports covering best practices in destination management, sustainability and resilience (see resources at bottom). Amongst the Destination Management services we offer:

• Professional Development Leadership Academy – training, education and support for developing world-class placemaking and management capabilities
• Auditing and Reporting – Miles works with specialist partners to offer auditing and benchmarking services in destination & organisational sustainability and resilience
• Sustainable Tourism & Destination Development Strategies – we can lead or provide targeted support in developing world class destination plans & strategies
• Marketing for a Sustainable Destination – marketing and industry partnership programmes for developing widely dispersed, year round tourism
• Destination Optimisation Services – working across the world’s biggest digital platforms we help destinations understand, enhance and manage their destination – see more on the Destination Optimisation Programme here.
• Visitor Responsibility Codes – Miles has helped a range of DMOs develop and implement visitor, industry and resident education programmes – example: Care for Colorado.
• Local Resident, Industry and Visitor Engagement – programmes to monitor, engage, consult and source content from key stakeholders
• Destination Dashboards – with a range of data and analytics partners, Miles can implement and support world leading measurement solutions

Destination Management services at Miles Partnership is led by a global team of Destination thought leaders including Kristin Dunn (Director Destination Strategy & former CEO of Tourism Bay of Plenty), Chris Adams (Head of Research & Insights) and Laura Libby (Senior Vice President) along with a world-wide network of specialist agency partners.

Reach out to one of our destination management experts to chat about your requirements:

Auckland, New Zealand office: Contact Kristin Dunn or Chris Adams

Denver, Colorado office: Contact Laura Libby

Research & Reports

Blogs & Articles

Webinars & Resources